A diggocracy or a diggspiracy?

Personally, I doubt [tag]digg[/tag] is so shiny clean. On a recent front-page digg user logicNYC came out with two very [tag]interesting[/tag] and quite clear statements, both of which I agree with, but both of which were dugg down. I think people interested in digg should take a read…

Utter [tag]blog[/tag] [tag]spam[/tag]. I wouldn’t be suprised if [tag]TechCrunch[/tag] had its own “digg army” where the blog owner Michael Arrington pays (or has friends) that digg these links for him.

I don’t think anyone cares if Metafilter gets $15M in [tag]funding[/tag], or if XHTMLized can turn my design into code (so can any other web developer or web development company). Lets say another web 2.0 startup gets funding, only when [tag]Techcrunch[/tag] has to report it, does it “miraculously” get to the front page.

Furthermore, [tag]Digg[/tag] and [tag]TechCrunch[/tag] have [tag]advertising[/tag] [tag]contracts[/tag] with Federated Media. Hmm, [tag]revenue[/tag] sharing, maybe? I think corruption is here, either by both parties, or one party.

Might I also add Digg’s new design effectively focuses your eyes and [tag]attention[/tag] away from the “Who [tag]Dugg[/tag] This” [tag]feature[/tag] by rearranging its positioning. I’m sure there is a correlation between the people who dugg this and who [tag]dugg[/tag] the other [tag]TechCrunch[/tag] article today. And even if there [tag]usernames[/tag] are different, the [tag]IP[/tag] can be. But we’ll never know this, only [tag]the Digg[/tag] Administration will.

As with any [tag]democracy[/tag], [tag]Digg[/tag] is really being controlled by a few.

Don’t say those [tag]articles[/tag] are [tag]popular[/tag] because people think they are [tag]popular[/tag]. No one cares. Check the [tag]Dugg[/tag] number for the [tag]Metafilter[/tag] article on the front page, only 210 diggs. Everything else has 400-1000 diggs. No one really cares after all, [tag]TechCrunch[/tag]’s 20 or 30 diggers only needed to bump it to the front page.

What do you say?

Luke 5th July 2006

An interesting and very valid observation. With digg’s popularity I’m sure many large organisations could be doing this.

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