Ultimate WordPress SEO Tips

So you think you’ve got the hang of the usual SEO. Links, content, usability. But what about WordPress?

There’s a lot of amazing SEO power built into WordPress. Unfortunately it doesn’t all come by default, and you might not know what’s best when it comes to templates and options.

This simple, easy to follow article will outline many WordPress SEO tips which people often forget to implement (even the most famous bloggers), or haven’t yet arrived at for some reason or another.

Permalink Optimisation

The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL seach engine and people attractive.

  • Include %postname%
    Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.
  • Get rid of useless tags
    Don’t use %day%, %post_id% , %hour%, %minute% or even %second% in your permalink structure. None of these are necessary. Monthly posting archives are perfectly acceptable, but for the vast majority daily ones are not. Putting more /***/ rubbish into your permalink URLs will make it harder to see the URL’s boldened keywords on search engine results, less emphasis is placed on your post title keywords (which are really great).
  • Bonus tip: want to go really mad with your permalink SEO? Try dropping date tags all together for %category%! It does away with your neat date tags, though, so you could even try keeping %year% and %month%.
  • Stick with the structure you choose! Changing it will probably invalidate all of the links coming to you.
  • You better be using .htaccess, punk!

On my sites

On Dech, the permalink structure is /%year%/%monthnum%/%postname%/, which is ideal! It keeps the blog neat, but means that all of the URL, with bold keyword matches, will show up in Google results, etc.

I’ve taken a different approach with Buster Studies, where I’ve decided to go for sheer SEOage, in the form of just %postname%. It really works, especially with some of the techniques mentioned later. Search refferals are sky-high for this very new site. I’m not worried about post-title clashes, because each post covers a different topic, and WordPress doesn’t ever let post slug clashes occur.

What’s that? You can’t use the calendar properly? Well it still happens to work for me when you want to look up dates like yesterday.

Page Titles

Unless you’re some kind of international superband with just a few letters for a name (Apple, IBM…), you’re very likely allowing WordPress to make a big mistake for you when it comes to your page title (the one within the title tags).

You don’t want a title like this:

Buster Studies » Kinetics: Collision Theory, Maxwell-Boltzmann Distribution

Why not? Well, to start with the key words are right at the end! You have to put up with Buster Studies » before your eyes can make it to the real juice!

In Google, when you do a search, searched keywords which appear in your title are made bold, and they sand out really well. You want as much of that as possible. Because Google truncates titles when they pass a particular length, you need your important keywords up front. Google might also be counting words which appear earlier in the title as more important.

The format I use for page titles on Buster Studies and Dech lets people see what the post is about first.

Kinetics: Collision Theory, Maxwell-Boltzmann Distribution · Buster Studies

Look at the top of the page. I even spice it up a little by loosing the common “»” for a lovely “·“.

Even better, the title of the post can be seen in Firefox’s tabs or minimised Windows windows easily.

The code you need to put into your template for this to happen:

< ###title>< ?php wp_title(' '); ?>< ?php if(wp_title(' ', false)) { echo ' &middot###; '; } ?>Buster Studies< ###/title>
(remove the ###s and replace stuff with your own bits)

So just rearranging your title will shower your with some fantastic results.

On my sites

As I said, I use the technique above which throws out great, powerful titles like:

Ultimate WordPress SEO Tips · Dech from Fintan Darragh

Essay Notes: Arguments For/Against Regulation of the British Press · Buster Studies

What do you see first? Exactly what I want you to…

Post Titles

Keep it sweet

Keep your post titles nice and simple, and as straight-forward as possible. Sure, pack in the keywords, but do it smartly.

You have to blend readability with keywords. It’s easy to muck-up, but doing it right will help you loads.

Link to the bloody post!

If you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.

It’s naturally where users click, and it also is a keyword-rich inward link which should reinforce a good post title, page title and URL.

Some HTML might come in handy…

XHTML if you prefer.

  • On pages where a list of posts appear (like the front page), wrap the title in H2, H3 or H4 tags. This provides maximum superiority of linkage without going too far. Which ones you use depend on how many posts the page is showing (lower number of posts, opt for H2…).
  • On the post page, wrap it in H1 tags! It’s the page title, so it deserves to be wrapped up like that! You’ll benefit greatly from this when it comes to the search engines.
  • SEO mad! If you’re capable of bending WordPress to your will, try putting a link to your newest post in H1 tags on your front page! It works wonders!

On my sites

I use this very technique on Dech and it seems to be working very nicely indeed. Buster Studies uses the H1 as a front-page one-off link, and that seems to have a great deal of influence.

Final tips

I’ll be happy to respond to your questions or comments below.

Related posts:

  1. WordPress update worries
  2. Buster Tests reaches more than 10k uniques/month
  3. WordPress 2.0
  4. Buster Tests listed in DMOZ
  5. WordPress’ biggest downfall: comments
  6. Wordpress automatic update works
  7. Simple AdSense Tips
  8. New Year’s website resolutions

themaxx.ca 11th November 2005

Excellent post!
These are tweaks I haven’t thought of.
Especially the “Page Titles”

Thanks for sharing ;)

3stripe 11th November 2005

Some great tips there :-)

Fintan 11th November 2005

Thanks very much guys! You’re welcome!

Kyle 11th November 2005

Great stuff. Implimented these on three of my blogs. :)

chrish 15th November 2005

Thanks for the tips, there’ some gems there.

Here’s one that I just came up with when reading your title tips and thinking about how keywords in titles have such an impact, let me know what you think…

Prefix the title with a category. Eg this post might be “SEO Tips - The Ultimate WordPress list” or “WordPress - The Ultimate SEO Tips”

Benny 18th November 2005

What plugin do you use for the topics/tags on your individual posts?

Cheers

Fintan 18th November 2005

You’re welcome, Chris.

It’s just an ordinary instalation of WordPress, using categories as tags. The ‘cloud’ type look you can see is what happens when you use display:inline on list items.

Paal Chunz 19th November 2005

Thanks FIntan, that was highly useful, though I’ll probably have to read it again to understand it all!

I’ve found that my Google traffic is always higher on articles that contain good meta tags, so my tip is to use the automatic meta-tag plugin (AutoMeta) which automatically generates Meta Keywords and Technorati Tags.

Fintan 23rd November 2005

Oh yeah - for starters, Wordpress is free!

Jim Westergren 28th November 2005

Thanks a lot for the guide. Very useful and I just did the steps. When I switched H1 and H2 in the CSS and added H4 it took me more than half an hour to find an error of a comma …

Anyway, thanks a lot.

Fintan 28th November 2005

You’re welcome, Jim. I really hate sneaky bugs like that… :D

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Tomjack 31st December 2005

hello, nice blog

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nicole 10th February 2006

You have some great tips, here. I do have a question about the title tags
Buster Studies.

When I drop this in my template my title bar shows

Buster Studies. Instead of just the keywords and title of the blog. I did remove the #’s but I’m stumped

Matt 15th February 2006

Thanks for the information. Very helpful.

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Sarit 1st March 2006

Such wonderful tips. Simple, but great!
I’m hoping the related topics plugins can handle Hebrew! :o
I think it’s a bit too late to change my permalinks structure which is a bit of a shame because due to some lack of knowledge I set my pemalinks to be only %postname% and nothing else, and that’s not the best thing to do..
Maybe someday in the future I’ll revamp everything about the site as well as the permalinks structure to be as you suggested.

Thanks!

Jeanne McDaniels 10th March 2006

I am glad I came across your post. Thanks!

aggressive skater 12th March 2006

Great tips here. I made the changes to my blog on friday and today (two days later), I am number one on google for aggressive skate blog! These are great tips, they really work.

Emory Rowland 24th March 2006

Very helpful stuff and much needed. WordPress is great.

Fintan 24th March 2006

You’re welcome!

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

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ProPr 29th March 2006

Search Engine Optimization for WordPress…

I’ve come across a couple post that I found very useful in understanding how to optimize my WordPress blog.
DYI Search Engine Optimization
Soup to nuts advice from Lorelle on WordPress covering the basics of optimizing code, keywords and exten…

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips”. Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

Perry 4th April 2006

Hey there! I wonder if you have some advice here. I understand the concept of the …/06/04/name-of-post-here permalink structure. However, I really cannot use that on my site, since I update my (2000) posts frequently with updates, and I update the TIMESTAMP as well, which ends up changing the URL. And I have 100’s of static links to each post, so it’s cruicial that the POST URL doesn’t change.

In that case, what advice can you offer to get better SEO?

I’d like to avoid having to go back and manually changing all my links (that would take over a week and I just got done manually coding everything in my site for the past 2+ weeks), but would you recommend using JUST /%postname%/ ?

But again, the post name does change sometimes..

Thanks for any suggestions… Is there anything beyond WP that will help my SEO?

William 10th April 2006

These are great tips indeed, especially the one on permalink.

Your “if you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.” may sound “harsh” but true.

It took me less than 5 seconds to decide to implement it. It’s now done. Thanks!

working nomad 19th April 2006

Great tips, my search engine traffic has sucked up to now but I am hoping these changes will make a big difference!

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Myspace Blog 5th May 2006

Thank a ton! This was a great article!

Brandon

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

Fintan 28th May 2006

Thanks everyone for the great feedback.

Tokyo Japan 30th May 2006

nice reading. also, make sure to always use dashes in your URLs and not underscores. I’ve applied the above techniques to my blog now and hope it makes a difference! thanks!

nigel 1st June 2006

Geek failed on the fist step ! Anybody who knows how to modify the Permalink and modify the .htaccess file would please show me a Docs name ?

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Stephen 12th June 2006

Very cool advice, I used on my site!

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ken 13th June 2006

Your tips are great!
I will try them later
Thanks

Overland 19th June 2006

Many thanks for these tips. I too am now using them (well most of them) on my site.
Hoping to see a difference in the next weeks!

I’m new to wordpress blogger so I found your site very interesting. I have bookmarked it for future visits.

L 20th June 2006

Perry, use %category%/%postname%, unless the main category is removed.

And the post slug doesn’t change if the title changes. Set the post slug to have a few crucial key words, and you won’t have to worry (except about manually doing this for every new entry).

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called Ultimate WordPress SEO Tips (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when its as easy as WordPress makes it. He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you chooseotherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the Related Posts Plugin and the Technorati Tag Generator. [...]

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Jason Brown 8th July 2006

Hey Fintan,

Read your post and really liked the fact you pointed out to people the importance of the permalink structure. I also liked how you pointed out to readers the need to use something like related post plugin as well. This has worked wonders on my blog to show people content that is similar to what they are reading now. It only seems to work on the post title though.. which again points out how important post titles are when writing your blog post.

2 plugins I couldn’t live without are Ultimate Tag Warrior and my SEO plugin I wrote myself. Ultimate Tag Warrior give a get approach to searching for like content on the site, while my SEO plugin will optimize my page/post title tags, meta tag information, and meta links for my RSS feeds for auto discovery.

You can grab a copy of my plugin here:
http://www.marketingop.us/plugin-page/seo-wordpress-plugin/

But you will need Ultimate Tag Warrior installed before hand.

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Daba373 14th July 2006

Hi all,

It’s a great psot, especially for a ‘new dummy’ to blogs…

few dumb questions -
“If you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.” - how do i go about doing that?

Can someone explain to me what is and the function of a ‘permalink’, slug and trackback?

Thanks….

Pigeon Forge 14th July 2006

Great stuff. I added another step of SEO to a site at Pigeon Forge that pulls a post’s excerpt and uses it as the meta description. I know there’s talk about meta descriptions and keywords not being as effective in search engines these days, but I did it more for the user. A user is more likely to click a link in a search if it sounds interesting based on the title of the link and the description, so using a strong meta description rather than having a search engine “guess” is so much more effective.

Great stuff!

Bakoo 15th July 2006

Hey All!! Thanks for this Wkd Article Fintan = ) I am not to sure if or how well they are working but the whole blog looks cleaner and more seo looking which i thinks a good think? Thanks again…

John 24th July 2006

Very easy to implement. Thanks for the code snippets. Got it up in no time at all.

John

jelqing 24th July 2006

Excellent look. Like the theme. I’m needing a better them. Been looking all over for one that suits my taste.

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

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hunden 12th August 2006

This tips are great, thank you, your site is great.

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Ahamed 11th September 2006

Thanks for the guide.

I am using %postname%. but the Archive and Month links are showing only http://mywebdomain.com/%postname

Please help me to fix this.

mrskin 25th September 2006

Thanks for the info, I appreciate it :) !

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Marco 18th October 2006

Thanx, great tips!

Kevin 25th October 2006

Great info thanks, I have used some of the things you said to optimize my blog!

Use Krd ere 10th November 2006

Personally, I never use more than a…

Jilly 17th November 2006

Hello,
I have surfed on the net I have found your blog. It’s amazing.

Leon 26th November 2006

Hello,
I just wanted to say Thanks!
I am using this on my second blog and soon will put some work into my first blog. This was very useful information so I blogrolled the post on my links
Thanks
L-

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Scott 6th December 2006

Great post.

Just wondering if you could expand upon the comment:
You better be using .htaccess, punk!

Thanks.

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Maysa 15th December 2006

Great tips!
Regards from Brazil!!!!

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Personally, I dont understand how people dont get this but thats another story

james 18th December 2006

That makes me so happy to hear!!! Good luck

gices 18th December 2006

Great article!

Do you know how WordPress ensure that the permalink dont clash for duplicate post titles?

gamerz paradise 18th December 2006

Personally, I never use more than one life on this if I understand this correclty. I just wonder why so many do not understand how this is. I guess that is the beauty of it all. Good post though!!

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mcclow 19th December 2006

I wont blog about this anylonger. I am so tired of the war, the holidays, the government and real estate. Its a no win. I need a lexapro i think hahaha. I mean seriously. How much more can we take. My insurance went up over 120% this year by itself. My mortgage alone jumped 400 per month. Heck, I was already working hard to ccover it before the increases. Geeeeesh….

I have to have faith that charlie christ will help as out new governor.

Mr Wordpress 20th December 2006

This is a default comment. To remove comments simply go to your administration area and manage comments to remove

Jonathon Maller 21st December 2006

I refuse to learn more as my brain is just melting. I am looking forward to the holidays ending this year. Seems outr industry has slowed a lot this year.

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips“. Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

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Blogging for profits is really fun and eay when you have the right tools.

Eches Blog » Speedy links 15th January 2007

[...] 1. GarryConn writes about How To Be Successful Using Google Adsense. 2. Dreamsubmitting has tips on how to get your websites optimised for Google search 3. Ultimate WordPress SEO Tips 4. SEO Wordpress, Complete Solution [...]

[...] Anyway to get back on the map I thought I’d better take a look at these SEO posts I’ve been seeing about the place (which I guess this is yet another of ! ) [...]

Eigenmatrix.org 21st January 2007

Thanks for the pointers Fintan.
I’ve taken on board that Google likes the keyword matches in the url.
I’ve also read from other sources that Google prioritses pages from higher level directories.

Therefore, I’ve opted for a permalink structure like /%postname%-%year%%monthnum%%day%-%post_id%.html that favours the postname first, for optimal keyword matching and user display, with a ‘DNS zone file serial number’ inspired reverse timestamp and a post ID at the end. Including the post ID allegedly helps to speed up the loading and display of the page.

Lastly, my permalink style appears to search engines like a single html file in the root directory of the site.

I’ll let you know how it goes. :)

Cam.

Robb DeVore 26th January 2007

Awesome post. Some good tips to help SEO for wordpress. I just posted a wordpress SEO article as well, and some of what you have here I did not cover (some I did, and some I covered you did not).

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hi,There are four season in the year!

WordPress Meta Tag Wrangling 18th February 2007

[...] In addition to the META tags, I incorporated some other SEO techniques (re-structuring the TITLE tag, adding a nocache attribute to the robots META tag, etc.). [...]

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apher 24th February 2007

thanks
I learned a lot from your posts~

Adworkz 24th February 2007

Question for you - I am trying to implment the titles mod with that new piece of code that you suggested, but I am not seeing:

1. Which template in the template management system has the old code that I need to replace it with, and:

2. What I replace the ### with on my own site. Any help on this will be greatly appreciated. Thanks!

Wordpress y SEO - zlim! 2nd March 2007

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Omar 14th March 2007

Bad news s

I had some thoughts on a similar SEO / Search Engine Optimization related topic, maybe i’ll start a new thread

Edie 18th March 2007

Pleas help me.

You wrote:
The code you need to put into your template for this to happen:

Buster Studies
(remove the ###s and replace stuff with your own bits)

but which are my bits? pleas small example.

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Zeeshan Parvez 19th March 2007

I was thinking of programming a cms for myself. Do you think I should do so or just use Wordpress? The reason why I was going to program one was because I thought that Wordpress was not SEO friendly. Now I am confused. Any advice would be greatly appreciated?

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The best blog I’ve been on up to now,easy to navigate

ebooks 21st March 2007

I found what I was looking for,an easy blog to get round,great info.Ta

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thanks for inviting me to your site.
well, my comment is you have a lot of good stuff here.
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Chinese SEO 9th April 2007

That’s right, get rid of useless tags! Avoid making the URL too long, otherwise it would be hard for Google to index.

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China Import and Export Fair (CECF) Canton Fair, also called Canton Fair, is held twice a year in Spring and Autumn since it was inaugurated in the Spring of 1957. It is China’s largest trade fair of the highest level

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Tips Lover 6th May 2007

fintan, if for a tips lover blog, what permalinks structure you would suggest? the blog will update around 2 or 3 posts per week.

Bush 8th May 2007

Interesting+web+page+is%2C+i%5C%27ll+see+you+later+one+more+timeo

Personally, I never use more than a single link in the comment I post because doing so can trigger spam catchers if the user has that plugin activated, whereas a single link will not.

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Andrew 18th May 2007

thanks for this tips, this tips very nice and google love this url I’m using on my sites

Mohd. Hashim Khan 19th May 2007

Permalink modification was great ! I just did it in my blog too. thanks for sharing nice info.

Hobo SEO 20th May 2007

Excellent advice. We’re looking at SEF urls, ourselves, but priority is getting rid of supplementals. Ideally I want to dump “by month” etc and just go for category > posts.

Hobo SEO 24th May 2007

Looks like some promising techniques. We’re thinking of altering out permalink structure to exclude the date and even thinking about blocking months pages with a robot.txt - any thoughts on this?

[...] Read Dech.co.uk’s article on wordpress SEO.  Coincidentally his blog entry is list first in the search results for the query ‘wordpress seo’ .. So naturally, the guy must know what he’s talkin about right?  I could have typed out all the SEO techniques for wordpress, but it’s way easier just to link to a great article on wordpress seo instead. [...]

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[...] This lead me to Fintan Darragh’s Ultimate WordPress SEO Tips, which recommends removing all non-essential tags from the permalink structure and replacing them with keyword rich tags such as %postname% and %category%, which makes your links more search engine friendly. [...]

Josh Stauffer 10th June 2007

Thanks for the info. I have changed my page titles and removed the days from my permalinks. I noticed this was posted quite a while ago. Do you have any more tips since this was originally posted?

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playboy centerfold…

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Ok, Ok I get it now hahahaha. Thanks for the good post. I am getting there heh

I am so glad I found this blog. Great realities

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Hi Sorry to contact you in the comments ,
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Hobo 25th June 2007

I recently changed my structure to post name to using a plugin that 301′d old pages. Seems to work well.

I still think inbound links are king.

müzikler 17th July 2007

Really useful article.And if you give permission I will translate it to Turkish and publish in my blog.
Regards

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Yunar 27th July 2007

I will implemented your advice. I never seen before like this, good posting.

[...] Check out these posts about wordpress and SEO for more information. [...]

Dave 1st August 2007

Great Article! Will definitely bear this in mind when working on my next wordpress theme. Only one thing though, the end where you’ve mentioned headers, doesn’t the W3C insist that headers should be used to reflect the page titles hierarchy. eg h1 could be logo h2 could be archive title h3 would be post title. Just a thought!

jqtommyzr 2nd August 2007

Very nice point of view! Respect!

Winston Redford 13th August 2007

I just wanted to let everyone know that I am offering to help a few more people out in there search engine optimization efforts. For a simple example, I was able to place my last client above mopar within a couple months using a very sought after search term. Feel free to contact me with any questions or more examples.

Jenny 16th August 2007

Hello,
Thanks your for great tips.
I have one questions, how do I arrange the wordpress posts and pages. I mean, what should i post on the index page? can I use the links for summary or should I display the whole posts?
How many posts should be on the index page? (default is 10)

thanks.

Yenni 16th August 2007

Nice tips. Should we concern index page rank? My web main page rank changes from time to time. How can I freeze it when it’s highly ranked.

Chris 23rd August 2007

Hi

Great post mate just one quick question…

On the quote below i’m not 100% suer what you mean as im a newb. It appears my wordpress 2.2 blog is doing this automatically , as when i clik on a post the title linlks to the page - is this what you are talking about ?

cheers

chris

“Link to the bloody post!
If you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.

It’s naturally where users click, and it also is a keyword-rich inward link which should reinforce a good post title, page title and URL.”

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Ayan D 6th September 2007

hey there . i liked you tips. esp the one about the title.

“Buster Studies…..”

however i can’t find the thing to replace in the theme editor. i use the FRESHY theme on wordpress.
can u help?

Turin 7th September 2007

Good work… thanks…

Tony Kenobi 12th September 2007

Hi Dech,

excellent articel
I’m using /%category%/%postname%/ for my permalinks

for some reason Google has only indexed 3 of currently 29 approx urls on my site. Some that were indexed earlier have disappeared.
I’ve changed themes a few times but have now settled on one and will stick with it.

Any idea why the indexing would be so hit and miss?

cheers
Tony

Tony Kenobi 12th September 2007

whoops

Hi “Fintan” not Dech :-)

atlanta SEO 15th September 2007

Great suggestions.

The idea of putting your tags around your tile was so simple yet effective.

I will read this post again and again.

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ochat 29th September 2007

nice tips, hopefully i can implement that idea to my blog

Download Pokemon 9th October 2007

Thanks for your nice tip. I will use it in my site. ^_^

taky 14th October 2007

thanks for the tips, enjoyed your post :D

Wordpress SEO 20th October 2007

[...] Dech.co.uk has an old post but with information that is still very valid… [...]

IRCfun 20th October 2007

Excellent post, thank you. Starting to optimize my blogs

Olav 22nd October 2007

Thanks for the Great Tips Fintan,

I just found you via a link on some website. Don’t remember which site. I will try the things you suggest on my site and see how it turns out :-)

Thanks a Million,
~Olav!

[...] Ultimate WordPress SEO Tips Tips on permalinks and titles for SEO. [...]

[...] Wordpress SEO - Søkemotoroptimalisering med Wordpress - En litt langhåret og teknisk artikkel av Fintan Darragh (engelsk). [...]

subhash 13th November 2007

Thanks for good information

[...] This lead me to Fintan Darragh’s Ultimate WordPress SEO Tips, which recommends removing all non-essential tags from the permalink structure and replacing them with keyword rich tags such as %postname% and %category%, which makes your links more search engine friendly. [...]

[...] As you may know, titles are very important in SEO. Optimizing your title structure is a must for any new blog — or old blog for that matter. You want to have the title of your post appear first, followed by a permanent identifier. In my case the permanent identifier I chose is Promoted Profits. I used the following code suggested by Finton Darragh to achieve the title structure you’ll find on my blog: [...]

sveta 28th November 2007

Thanks so very much for taking your time to create this very useful and informative site. I have learned a lot from your site. Thanks!!

I run several currency trading websites that we are converting over to Wordpress because of the SEO power built into it. Thanks for the ‘Page Titles’ info.

Karl Krogmann

Hillary 14th December 2007

Very interesting website. Keep up the outstanding work and thank you…r

Idetrorce 16th December 2007

very interesting, but I don’t agree with you
Idetrorce

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SEO Workshop 19th December 2007

this is a very nice blog that you have here. keep up the good work.

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Suchmaschinenoptimierung 28th December 2007

outstanding article. thank you.

shanghai seo service 2nd January 2008

I still hold the opinion content is the king.

kevin 5th January 2008

hi,

Thanks for the tops.
Question, how do you make the page “Exploit your category archives!”?
Manually?

Kevin

girish 3rd February 2008

Nice I’ve just started a blog and these tips will come in handy.

Mark 11th February 2008

Here are all the plugins and setup I use for my site.

Akismet
Bookmark me
Google Analytics
Google XML Sitemaps
Secure and Accessible PHP Contact Form
Sphere Related Content
Wordbook
Wordpress Automatic Upgrade
WP-Forum
wpSEO
Sphere

Gets indexed fast

[...] Make sure your title is in front of url - Supporse you title looks like this: WordPress >> Free SEO Tips for WordPress. You don’t want that. Instead you want this: Free SEO Tips for WordPress·WordPress because your want the search engines read your title first. [...]

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose-otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]

Stuart 7th March 2008

Thank you very much for the tips on SEO Wordpress, good info.

Hi Fintan. Super post my friend. Thanks a bunch. I am a newbie blogger with a blog an wordpress and I am going to use a ton of this info to try and optimize my blog. Thank you Sir. Fred

sharewp.info 30th March 2008

Ultimate WordPress SEO Tips…

In this article you will get some nice tips about SEOing your Wordpress installation. From “Permalink Optimisation” to “Page Titles” you can learn what you could do to make your Wordpress installation ready for the search engines….

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bib 6th April 2008

as far as i understood modifying permalink structure and using only %postname% might hurt awstats logfiles, i don’t know exactly if so but i will give it a try.
thanks for the tips, they worth trying!

[...] Enter Dean’s Permalink Migration Plugin. This is the easiest way to change your permalinks that not only is Human friendly, but much more friendly to the Search Engines. Design what type of link works best for you. Wordpress Permalink SEO is a fine art and deserves some thought before you just drop any old information in there. [...]

Rooturaj 26th April 2008

Thank you for the tips. I am using them on this site of mine. Hope I will see a improvement in ranking and search engine position.

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busby seo challenge 11th June 2008

Great post, thanks. I want to practice with my blog

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Nice blog, i have added it to my favourites, greetings

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into [...]

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” ( http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/ ). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up [...]

laptopgarden 3rd November 2008

wow, greats tips. i gotta to try this!

Seraphim 6th November 2008

Thank you for your message. Friends sent a link to it. Interestingly turned and looked, and others. Subscribe. I would have navedyvatsya

Paid Surveys Review 17th November 2008

Thanks a lot for the useful tips. I am now installing a wp blog on my site and your tips would solve my problem of optimizing my blog for the search engines.

beastmoon 19th November 2008

wow..thanks after reading this article I will get better seo now

[...] your title and permalink structure to make them more tasty to Google and other search engines. Here is a great article with details on that [...]

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into [...]

chris 31st December 2008

I’m still new to the blog and wp world and my blog was flagged by technorati.I came across this post and was very impressed.Could anyone wisit my site at http://www.yeastinfectioncycle.info and critique it for me to let me know what i need to do so it would get accepted.

Chris

[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into [...]

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infopemula 17th February 2009

Thanks for the complete seo guide.

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Damn good…. ;-)

Davey 4th March 2009

Thank you for the GREAT tips. I am in the process of designing a new site and researching SEO so that I can optimize my pages for the search engines, sooner than later.

[...] DECH tells us there is so much amazing SEO power built in Wordpress but you may need to make some tweaks and some changes before you’ll ever see them. You’ll lose all these SEO tools just relying on default options. Check out in more detail in his Ultimate Wordpress SEO Tips. [...]

Emmanuel 30th March 2009

Thanks for sharing the valuable information-esp. the titles.
SEO can be really rewarding if done right.

I’ll throw a question to everyone if you don’t mind.

I’ve heard some experts say that it is more beneficial if you wait for google to find you, rather than submiting to them.

How beneficial is this?
(i’ve heard it increases page ranking) are there any other reasons or benefits?

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