So you think you’ve got the hang of the usual SEO. Links, content, usability. But what about WordPress?
There’s a lot of amazing SEO power built into WordPress. Unfortunately it doesn’t all come by default, and you might not know what’s best when it comes to templates and options.
This simple, easy to follow article will outline many WordPress SEO tips which people often forget to implement (even the most famous bloggers), or haven’t yet arrived at for some reason or another.
Permalink Optimisation
The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL seach engine and people attractive.
- Include
%postname%
Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it. - Get rid of useless tags
Don’t use%day%,%post_id%,%hour%,%minute%or even%second%in your permalink structure. None of these are necessary. Monthly posting archives are perfectly acceptable, but for the vast majority daily ones are not. Putting more /***/ rubbish into your permalink URLs will make it harder to see the URL’s boldened keywords on search engine results, less emphasis is placed on your post title keywords (which are really great). - Bonus tip: want to go really mad with your permalink SEO? Try dropping date tags all together for
%category%! It does away with your neat date tags, though, so you could even try keeping%year%and%month%. - Stick with the structure you choose! Changing it will probably invalidate all of the links coming to you.
- You better be using .htaccess, punk!
On my sites
On Dech, the permalink structure is /%year%/%monthnum%/%postname%/, which is ideal! It keeps the blog neat, but means that all of the URL, with bold keyword matches, will show up in Google results, etc.
I’ve taken a different approach with Buster Studies, where I’ve decided to go for sheer SEOage, in the form of just %postname%. It really works, especially with some of the techniques mentioned later. Search refferals are sky-high for this very new site. I’m not worried about post-title clashes, because each post covers a different topic, and WordPress doesn’t ever let post slug clashes occur.
What’s that? You can’t use the calendar properly? Well it still happens to work for me when you want to look up dates like yesterday.
Page Titles
Unless you’re some kind of international superband with just a few letters for a name (Apple, IBM…), you’re very likely allowing WordPress to make a big mistake for you when it comes to your page title (the one within the title tags).
You don’t want a title like this:
Buster Studies » Kinetics: Collision Theory, Maxwell-Boltzmann Distribution
Why not? Well, to start with the key words are right at the end! You have to put up with Buster Studies » before your eyes can make it to the real juice!
In Google, when you do a search, searched keywords which appear in your title are made bold, and they sand out really well. You want as much of that as possible. Because Google truncates titles when they pass a particular length, you need your important keywords up front. Google might also be counting words which appear earlier in the title as more important.
The format I use for page titles on Buster Studies and Dech lets people see what the post is about first.
Kinetics: Collision Theory, Maxwell-Boltzmann Distribution · Buster Studies
Look at the top of the page. I even spice it up a little by loosing the common “»” for a lovely “·“.
Even better, the title of the post can be seen in Firefox’s tabs or minimised Windows windows easily.
The code you need to put into your template for this to happen:
< ###title>< ?php wp_title(' '); ?>< ?php if(wp_title(' ', false)) { echo ' ·###; '; } ?>Buster Studies< ###/title>
(remove the ###s and replace stuff with your own bits)
So just rearranging your title will shower your with some fantastic results.
On my sites
As I said, I use the technique above which throws out great, powerful titles like:
Ultimate WordPress SEO Tips · Dech from Fintan Darragh
Essay Notes: Arguments For/Against Regulation of the British Press · Buster Studies
What do you see first? Exactly what I want you to…
Post Titles
Keep it sweet
Keep your post titles nice and simple, and as straight-forward as possible. Sure, pack in the keywords, but do it smartly.
You have to blend readability with keywords. It’s easy to muck-up, but doing it right will help you loads.
Link to the bloody post!
If you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.
It’s naturally where users click, and it also is a keyword-rich inward link which should reinforce a good post title, page title and URL.
Some HTML might come in handy…
XHTML if you prefer.
- On pages where a list of posts appear (like the front page), wrap the title in
H2,H3orH4tags. This provides maximum superiority of linkage without going too far. Which ones you use depend on how many posts the page is showing (lower number of posts, opt for H2…). - On the post page, wrap it in
H1tags! It’s the page title, so it deserves to be wrapped up like that! You’ll benefit greatly from this when it comes to the search engines. - SEO mad! If you’re capable of bending WordPress to your will, try putting a link to your newest post in
H1tags on your front page! It works wonders!
On my sites
I use this very technique on Dech and it seems to be working very nicely indeed. Buster Studies uses the H1 as a front-page one-off link, and that seems to have a great deal of influence.
Final tips
- Install the related posts plugin, and make it gurgle up a list of five related posts below your content for great deep linking and possible usefulness.
- Exploit your category archives! They should have great urls and title tags, and offer great relevant deep linking. Also, use nested categories where it makes sense (see url).
- Use my Technorati Tag Generator.
I’ll be happy to respond to your questions or comments below.
Excellent post!
These are tweaks I haven’t thought of.
Especially the “Page Titles”
Thanks for sharing
Some great tips there
Thanks very much guys! You’re welcome!
Great stuff. Implimented these on three of my blogs.
Thanks for the tips, there’ some gems there.
Here’s one that I just came up with when reading your title tips and thinking about how keywords in titles have such an impact, let me know what you think…
Prefix the title with a category. Eg this post might be “SEO Tips - The Ultimate WordPress list” or “WordPress - The Ultimate SEO Tips”
What plugin do you use for the topics/tags on your individual posts?
Cheers
You’re welcome, Chris.
It’s just an ordinary instalation of WordPress, using categories as tags. The ‘cloud’ type look you can see is what happens when you use display:inline on list items.
Thanks FIntan, that was highly useful, though I’ll probably have to read it again to understand it all!
I’ve found that my Google traffic is always higher on articles that contain good meta tags, so my tip is to use the automatic meta-tag plugin (AutoMeta) which automatically generates Meta Keywords and Technorati Tags.
Oh yeah - for starters, Wordpress is free!
Thanks a lot for the guide. Very useful and I just did the steps. When I switched H1 and H2 in the CSS and added H4 it took me more than half an hour to find an error of a comma …
Anyway, thanks a lot.
You’re welcome, Jim. I really hate sneaky bugs like that…
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You have some great tips, here. I do have a question about the title tags
Buster Studies.
When I drop this in my template my title bar shows
Buster Studies. Instead of just the keywords and title of the blog. I did remove the #’s but I’m stumped
Thanks for the information. Very helpful.
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Such wonderful tips. Simple, but great!
I’m hoping the related topics plugins can handle Hebrew!
I think it’s a bit too late to change my permalinks structure which is a bit of a shame because due to some lack of knowledge I set my pemalinks to be only %postname% and nothing else, and that’s not the best thing to do..
Maybe someday in the future I’ll revamp everything about the site as well as the permalinks structure to be as you suggested.
Thanks!
I am glad I came across your post. Thanks!
Great tips here. I made the changes to my blog on friday and today (two days later), I am number one on google for aggressive skate blog! These are great tips, they really work.
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Very helpful stuff and much needed. WordPress is great.
You’re welcome!
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips†(http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips†(http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips†(http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
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Search Engine Optimization for WordPress…
I’ve come across a couple post that I found very useful in understanding how to optimize my WordPress blog.
DYI Search Engine Optimization
Soup to nuts advice from Lorelle on WordPress covering the basics of optimizing code, keywords and exten…
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tipsâ€. Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips†(http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
Hey there! I wonder if you have some advice here. I understand the concept of the …/06/04/name-of-post-here permalink structure. However, I really cannot use that on my site, since I update my (2000) posts frequently with updates, and I update the TIMESTAMP as well, which ends up changing the URL. And I have 100’s of static links to each post, so it’s cruicial that the POST URL doesn’t change.
In that case, what advice can you offer to get better SEO?
I’d like to avoid having to go back and manually changing all my links (that would take over a week and I just got done manually coding everything in my site for the past 2+ weeks), but would you recommend using JUST /%postname%/ ?
But again, the post name does change sometimes..
Thanks for any suggestions… Is there anything beyond WP that will help my SEO?
These are great tips indeed, especially the one on permalink.
Your “if you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.” may sound “harsh” but true.
It took me less than 5 seconds to decide to implement it. It’s now done. Thanks!
Great tips, my search engine traffic has sucked up to now but I am hoping these changes will make a big difference!
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Thank a ton! This was a great article!
Brandon
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips†(http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
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Thanks everyone for the great feedback.
nice reading. also, make sure to always use dashes in your URLs and not underscores. I’ve applied the above techniques to my blog now and hope it makes a difference! thanks!
Geek failed on the fist step ! Anybody who knows how to modify the Permalink and modify the .htaccess file would please show me a Docs name ?
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Very cool advice, I used on my site!
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Your tips are great!
I will try them later
Thanks
Many thanks for these tips. I too am now using them (well most of them) on my site.
Hoping to see a difference in the next weeks!
I’m new to wordpress blogger so I found your site very interesting. I have bookmarked it for future visits.
Perry, use %category%/%postname%, unless the main category is removed.
And the post slug doesn’t change if the title changes. Set the post slug to have a few crucial key words, and you won’t have to worry (except about manually doing this for every new entry).
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called Ultimate WordPress SEO Tips (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when its as easy as WordPress makes it. He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you chooseotherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the Related Posts Plugin and the Technorati Tag Generator. [...]
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Hey Fintan,
Read your post and really liked the fact you pointed out to people the importance of the permalink structure. I also liked how you pointed out to readers the need to use something like related post plugin as well. This has worked wonders on my blog to show people content that is similar to what they are reading now. It only seems to work on the post title though.. which again points out how important post titles are when writing your blog post.
2 plugins I couldn’t live without are Ultimate Tag Warrior and my SEO plugin I wrote myself. Ultimate Tag Warrior give a get approach to searching for like content on the site, while my SEO plugin will optimize my page/post title tags, meta tag information, and meta links for my RSS feeds for auto discovery.
You can grab a copy of my plugin here:
http://www.marketingop.us/plugin-page/seo-wordpress-plugin/
But you will need Ultimate Tag Warrior installed before hand.
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Hi all,
It’s a great psot, especially for a ‘new dummy’ to blogs…
few dumb questions -
“If you don’t use your title to link straight to your permalink URL, the page where your post lives, you are stupid to say the least.” - how do i go about doing that?
Can someone explain to me what is and the function of a ‘permalink’, slug and trackback?
Thanks….
Great stuff. I added another step of SEO to a site at Pigeon Forge that pulls a post’s excerpt and uses it as the meta description. I know there’s talk about meta descriptions and keywords not being as effective in search engines these days, but I did it more for the user. A user is more likely to click a link in a search if it sounds interesting based on the title of the link and the description, so using a strong meta description rather than having a search engine “guess” is so much more effective.
Great stuff!
Hey All!! Thanks for this Wkd Article Fintan = ) I am not to sure if or how well they are working but the whole blog looks cleaner and more seo looking which i thinks a good think? Thanks again…
Very easy to implement. Thanks for the code snippets. Got it up in no time at all.
John
Excellent look. Like the theme. I’m needing a better them. Been looking all over for one that suits my taste.
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips†(http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.†He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin†and the “Technorati Tag Generatorâ€. [...]
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This tips are great, thank you, your site is great.
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Thanks for the guide.
I am using %postname%. but the Archive and Month links are showing only http://mywebdomain.com/%postname
Please help me to fix this.
Thanks for the info, I appreciate it
!
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Thanx, great tips!
Great info thanks, I have used some of the things you said to optimize my blog!
Personally, I never use more than a…
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Great post.
Just wondering if you could expand upon the comment:
You better be using .htaccess, punk!
Thanks.
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Personally, I dont understand how people dont get this but thats another story
That makes me so happy to hear!!! Good luck
Great article!
Do you know how WordPress ensure that the permalink dont clash for duplicate post titles?
Personally, I never use more than one life on this if I understand this correclty. I just wonder why so many do not understand how this is. I guess that is the beauty of it all. Good post though!!
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I wont blog about this anylonger. I am so tired of the war, the holidays, the government and real estate. Its a no win. I need a lexapro i think hahaha. I mean seriously. How much more can we take. My insurance went up over 120% this year by itself. My mortgage alone jumped 400 per month. Heck, I was already working hard to ccover it before the increases. Geeeeesh….
I have to have faith that charlie christ will help as out new governor.
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I refuse to learn more as my brain is just melting. I am looking forward to the holidays ending this year. Seems outr industry has slowed a lot this year.
[...] Fintan Darragh of http://www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips“. Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. [...]
What you say really makes sense. And sometimes I wonder why not all people think like you. Anyways .. I enjoy readng what you write and my thinking totally matches yours. Keep posting!
[...] Ultimate WordPress SEO Tips [...]
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[...] Some other techniques are a little more tricky. For example, try to make your permalinks (permanent links to individual blog entries/articles) static links that end in .html because search engines tend to view these as individual web pages (which they are) instead of semi-permanent web pages or segments within web pages (like forum posts). This can be done with just a little tweaking of your blog software. If you need instructions for WordPress SEO, read this (though the directions e gives are not perfect, the ideas are good and the instructions adequate). [...]
[...] Ultimate WordPress SEO Tips [...]
[...] Ultimate Wordpress SEO Tips - Good information on optimizing your page and post titles. [...]